JVJ PUBLICATIONS

Articles covering wide range of topics were contributed in Journals and Association Newsletters for the benefit of MSME Sector. We truly believe in reaching out to many MSMEs through our article contribution.

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Articles for MSME Awareness

  • Hindustan Chamber of Commerce
    • 1. Sivapriya Chellappa. May (2024), “Adopting Sustainability – Why it is important for MSMEs?”, Hindustan Chamber Review, Monthly Journal of HCC, Vol 63, Issue 5, Pg 14.
    • 2. Sivapriya Chellappa. September (2023), “Responsible Innovation – The Underlying Motivation”, Hindustan Chamber Review, Monthly Journal of HCC, Vol 61, Issue 10, Pg 14.
  • Indian Foundry Journal
    • 1. Sivapriya Chellappa. Aug (2024), “Fostering Innovation & Creativity”, Indian Foundry Journal, Journal of Institute of Indian Foundrymen, Vol 70, Issue 8, Pg 53-54.
    • 2. Sivapriya Chellappa. June (2025), “Reaping Success in the Changing Business World – Think Strategically”, Indian Foundry Journal, Journal of Institute of Indian Foundrymen, Vol 71, Issue 6, Pg 77-79.
  • Articles contributed by Dr Sivapriya Chellappa for The Indian Institute of Foundrymen (IIF) Southern Stream e Newsletter:
    • 1. “HR Management for MSMEs”, September 2024, Issue 2, Pg 14.
    • 2. “Opportunities for MSMEs in India”, August 2024, Issue 2, Pg 3.
    • 3. “Empowering MSMEs in India – A Glance on Financial Supports”, October 2024, Issue 3, Pg 10.
    • 4. “Marketing Strategies & Schemes for MSMEs”, November 2024, Issue 4, Pg 7.
    • 5. “Unlocking SME Potential through Digital Transformation & A Glance on MSME Champions Scheme (Erstwhile CLCS-TUS)”, December 2024, Issue 05.
    • 6. “Competing in the International Market - Boosting MSME Export”, January 2025, Issue 1.
    • 7. “Decision Making for MSMEs - Striking the Right Balance”, February 2025, Issue 2.
    • 8. “Branding in MSMEs – A Way to Differentiate & Gain Competitive Advantage”, March 2025, Issue 3.
    • 9. “People First Mindset & Adaptability – A Glance on Evolving Entrepreneurial Leadership”, April 2025, Issue 4.
    • 10. “Fostering Positive Work Environment Through Workplace Communication”, May 2025, Issue 05.
    • 11. “Reaping Success in the Changing Business World – Think Strategically, June 2025, Issue 06
    • 12. “Leadership – A Driving Force for Organisational Success and Resilience”, Aug 2025, Issue 01.
    • 13. “Performance Management with Strategic Alignment, Sept 2025, Issue 02.
    • 14. “Shield Your Business- Armor Up and Navigate Risks”, Oct 2025, Issue 03.
  • MSME Startup Promotion Board, The Institute of Cost Accountants of India (ICMA)
    • 1. Sivapriya Chellappa. April (2025), “Knowledge Management in MSMEs”, MSME titbits, MSME Startup Promotion Board, The Institute of Cost Accountants of India (ICMA), Vol 2, Page 27.
    • 2. Sivapriya Chellappa. August (2025), “Transcending Adversity & Building a Resilient Business”, MSME titbits, MSME Startup Promotion Board, The Institute of Cost Accountants of India (ICMA), Vol 4, Page 16.